Pure Orthodontics

Meet the Team at Pure Orthodontics

Delivering an amazing smile is a team effort!  Our whole team, lead by our specialist orthodontist Dr Tracey Shell, have in excess of 100 years combined experience in the field of orthodontics and are comfortable treating a wide range of orthodontic conditions. We are all enthusiastic learners and our receptionists, treatment co-ordinators and clinical team are all committed to making your orthodontic experience the best it can be. 

To learn more about each of our dedicated team members, please read below.

Dr Tracey Shell, BDSc, Grad Dip Clin Dent (Ortho), MDSc

Specialist Orthodontist

In 2001, Tracey qualified as an orthodontist and in 2006 opened Pure orthodontics in Moonee Ponds. Tracey loves being an orthodontist because of the difference it can make to a person’s life.  Aside from the physical transformation that comes with straight teeth, she really loves seeing her patient’s self-esteem improve.  Her favourite thing is getting to the end of a patient’s orthodontic journey and looking back at the photographs taken along the way.

Tracey obtained both her Dental Science degree and her Masters Degree in Orthodontics at The University of Melbourne. She has reviewed several books and articles for The Australian Orthodontic Journal and the prestigious American journal, The Angle Orthodontist. She has also held a clinical teaching position at The University of Melbourne and is involved in the seminar programme for the current group of orthodontic students.

Tracey has given lectures locally, interstate and overseas, and regularly attends orthodontic conferences which keep her up to date with the latest developments in her field. She holds professional memberships with the Australian Society of Orthodontists, the Australian Dental Association, the American Association of Orthodontists and the World Federation of Orthodontists. She is a registered specialist orthodontist with the Dental Board of Australia and is a past President of the Victorian Branch of the Australian Society of Orthodontists.

In her spare time, she loves being with her husband and her three beautiful children.  She also enjoys cooking, doing anything creative, especially painting, and exercising.  She does sometimes struggle with the latter!

Dr. Phillip Goh, BDSc (Hons), DClinDent (Orth), MRACDS (Orth)

Specialist Orthodontist

We are excited to announce Dr Phillip Goh has joined the team here at Pure Orthodontics!

Dr. Phillip Goh grew up in Melbourne, before moving to Brisbane to study dentistry & orthodontics at The University of Queensland. He graduated as valedictorian and with first class honours, before working as a Public Dental Officer in Bundaberg, and then in private general dental practice in Toowoomba and Brisbane.

After completing the Primary Examination in General Dental Practice with commendations, he returned to The University of Queensland, completing his DClinDent (Orth) specialist training in orthodontics and gaining membership to the Royal Australasian College of Dental Surgeons.

Since that time, he has been in private specialist orthodontic practice on the Gold Coast and Brisbane. Dr. Goh also continues to teach as an Associate Lecturer at The University of Queensland, educating undergraduate dental students about orthodontics, and training future specialist orthodontists in clinical orthodontic treatment. He has also published research on conservative, non-surgical treatment for impacted maxillary canines, as well as Invisalign clear aligners.

Outside of his passion for creating confident and beautiful smiles, he enjoys the great outdoors, dining out, and relaxing with friends and family.

Melinda Wood

Dental Hygienist

Melinda completed her qualification in dental hygiene at The University of Melbourne in 2000.  Mel’s calm nature and impeccable clinical skills make her a firm favourite with our patients.  One of Mel’s favourite things about her job is getting to know the patients throughout their orthodontic journey.

When she’s not helping patients at Pure Orthodontics, Melinda enjoys exercising, usually when the rest of us are still asleep, cooking, travelling and spending time with her husband and gorgeous young daughters.

Anita Wool

Dental Hygienist

Anita initially trained as a Dental Therapist in Victoria. She then completed her Advanced Diploma of Oral Health (Dental Hygiene) in South Australia in 1992.  Known for her warm, caring manner she quickly puts patients at ease.  One of her favourite parts of working at Pure Orthodontics is watching young patients grow up while receiving treatment. She loves seeing the positive impact that healthier, straighter teeth can have on peoples' lives.

Anita is interested in the role technology plays in making patients' visits easier and more positive, and has been involved in the introduction and implementation of some fantastic digital technology at Pure Orthodontics. 

When she's not performing her role as a dental hygienist, Anita loves travelling to chilly places, pilates, reading and meditating. She is a passionate Richmond supporter and is at the footy cheering her team on at every opportunity.

Jane McGuinness

Dental Hygienist

Jane obtained her formal qualification in dental hygiene at The University of Melbourne in 2000, although you could say she was born with her degree, coming from a family of orthodontists!  Jane is involved in orthodontic training programmes for dental hygienists and our team have expanded their skills with her support.

Jane’s bubbly demeanour and helpful nature ensures that your visit is the perfect mix of being informative and fun.  She loves to help patients and really enjoys seeing patient’s confidence increase as their smile improves.

In her personal time, she loves going to the beach when the weather permits, and she enjoys dining out with friends and family.

Sharron Tomlinson


Sharron obtained her qualification in Dental Therapy in 1984 in New Zealand and a further qualification in Dental Hygiene at the University of Queensland in 2005. 

Sharron enjoys caring for both children and adults and has extensive experience in the field of Orthodontics and also spends time working in general dental practice. She's also been involved in teaching the Bachelor of Oral Health course at The University of Melbourne. 

Away from work, Sharron enjoys swimming, cycling and walking along the beach. 


Dental Assistant

As a dedicated dental assistant, Elise provides excellent care, doing whatever is needed to ensure that the clinic runs smoothly, and each patient's treatment progresses as planned. Elise loves developing personal relationships with the patients and their families and enjoys celebrating their dental achievements and personal milestones.

In recent months, Elise has taken our newest trainees under her wing and has thrived in her role as a mentor, teaching them the skills and imparting the knowledge necessary to become great dental assistants.

When she's not in the clinic, Elise enjoys cuddling her four French bulldogs, watching thriller movies, travelling, and camping with her husband and friends.


Dental Assistant

Lily is one the youngest members of our team and is very tech-savvy, which we are so excited about! In fact, Lily loves her job so much that she's studying her Certificate III in Dental Assisting at Box Hill Institute. 

She loves the environment at Pure Orthodontics, and is especially grateful for the support and encouragement she gets from her work colleagues. She also loves the cleanliness in every room! Lily loves to travel and is hoping it won't be too long before she can do more of it.


Dental Assistant

Charlotte is the newest member of our team and is excited to start her career in the dental industry and her certificate III in dental assisting.
Charlotte finds the process of orthodontics very interesting and is fascinated by the attention to detail required to get a great result. 

In her spare time she enjoys painting, cooking and spending time with her friends and family. 
She loves the welcoming atmosphere at Pure Orthodontics and we are thrilled to have her as apart of our team. 


Dental Assistant

Eva has been a dental assistant for many years and splits her time between a general dental practice and with us at Pure Orthodontics.  Eva’s a gentle soul who loves taking care of people.  Eva truly enjoys providing the best possible care and likes seeing patients when they come in for visits so she can watch their smiles transform. 

When she's not helping patients, Eva enjoys spending time with her family, cooking, playing netball, going for long walks, reading and swimming.

Jessie K

Dental Assistant

Jessie is a wonderful dental assistant who really enjoys her job.  In particular, she likes meeting new kids and watching them grow and mature. 

She enjoys chatting to our patients, and can do so in Vietnamese or English, and likes to make their time with us as enjoyable as possible. Seeing them walk out of the clinic with a big smile makes her day!  Outside of work, Jessie loves gardening and training her gorgeous dogs.


Dental Assistant

Tayla is a skilled dental assistant who enjoys providing excellent care to patients. She has recently completed her Certificate III in Dental Assisting at Box Hill Institute.   

Tayla loves getting to know patients and finding out why they're seeking treatment. She’s grateful for the friendly atmosphere at Pure Orthodontics and the unique connections she’s developed with the Pure Orthodontics team and patients.

When she's not at Pure Orthodontics, Tayla enjoys being a make-up artist and hanging out with her partner, friends and family.


Dental Assistant

With over a decade of experience as a dental nurse, Bel helps the clinic run more smoothly while ensuring that all our patients are comfortable and receiving top-quality care. She assists Dr Shell and our hygienists during procedures, making sure everything is in place so all  procedures  are quick and easy. She creates a friendly, empathetic atmosphere during treatment. She loves forming lovely relationships with patients over time, watching their progress as they go through treatment. Her favourite part of the job is seeing a patient's face light up when they compare their initial and final images after completing treatment.

When she's not working, Bel enjoys exercising and spending time with family and friends.

Jessie D

Practice Administrator/Dental Monitoring Coordinator

As the first point of contact for many patients, Jessie provides a friendly, welcoming presence at Pure Orthodontics. She loves the variety of her diverse role, and she enjoys helping patients in any way she can. Her favourite part of working at Pure Orthodontics is the incredible team she works with and the connections she gets to make with patients. She loves to watch each patient's journey as they go through orthodontic treatment.

When she's not working, Jessie enjoys staying fit, hiking, cuddling her Maltese dog and spending time with friends and family. 


Practice Administrator/Treatment Co-ordinator

Megan is a dedicated team member who really enjoys guiding people through the orthodontic journey.  A real “people person”, she’s passionate about helping people and loves educating patients and their families about the orthodontic treatment process so that they are completely at ease.  One of her favourite aspects of the job is seeing patients become more confident with their smile. Megan completed her Certificate III in dental assisting at RMIT in Melbourne, and she loves being part of the Pure Orthodontics team. 

In her spare time, Megan likes to spend her time exercising, surfing, going out for dinner and spending time with her friends, family and cute French bulldog, Poppy. 


Practice Administrator/Dental Monitoring Coordinator

Sarah commenced her orthodontic career as a dental assistant in her hometown of Ballarat.  At Pure Orthodontics, Sarah has taken charge of our remote monitoring service, “Dental Monitoring” for patients undergoing clear aligner treatment. She helps patients stay connected with the clinic through the app and works closely with Dr Shell to make sure their treatment is staying on track.   

When Sarah isn't helping patients with Dental Monitoring, she helps out at reception or in the clinic. She loves the variety her job offers her, which allows her to help patients in many different ways. Another aspect of her job that she loves is seeing patient’s results at the end of treatment.

When she's not at Pure Orthodontics, Sarah enjoys spending time with her family, friends and her beautiful French Bulldog puppies, Rocco and Hugo.


Practice Administrator/Treatment Coordinator

Sue has worked at Pure Orthodontics for over a decade and has enjoyed many roles over this time.  As such, she can answer just about any question you may have.  Sue ensures that the clinic runs smoothly and efficiently so our patients' appointments are as easy and convenient for them as possible. She also enjoys her role as a treatment coordinator, helping patients make informed decisions about their orthodontic treatments, and loves seeing patients improve their smiles and confidence.

When she's not helping patients with their orthodontic treatment, Sue enjoys relaxing and watching the latest movies and series on Netflix.

Our Friendly Team is Here to Help You
Phone: (03) 9370 3155
Email: info@pureorthodontics.com.au